Japanese Workwear Becomes a Hit with Foreign Tourists: Where to Buy It and a New Travel Trend Combining Hands-On Experiences and Rental Car Trips

In recent years, Japanese workwear has been gaining popularity among foreign tourists visiting Japan.
What used to be purely practical clothing for construction workers and craftsmen is now attracting attention for its functionality, stylish design, and “Japanese uniqueness.”

In this article, we will explain why Japanese workwear is so popular, and clearly introduce where to buy it in Japan.

What Is Japanese Workwear?

Japanese workwear is known for its durability, comfort, and ease of movement.
Some items that have recently become popular overseas include:

Fan-equipped workwear (Air-Conditioned Clothing)
These jackets or vests have built-in fans that keep the wearer cool, making them perfect for traveling in hot seasons.

Nikka-bokka (Tobi Pants)
These wide-legged pants, traditionally worn by construction workers, are now popular as “ninja-style” or “unique Japanese fashion” items.

Why Is Japanese Workwear Popular with Foreign Tourists?

There are several reasons behind its growing popularity:

High Functionality
Many visitors are impressed by how practical and well-designed the clothing is.

Unique Design
Unusual shapes and bold colors make these outfits stand out and look great on social media.

Experience Value
For many travelers, Japanese workwear is more than just clothing — it becomes a memorable souvenir and cultural experience from their trip.

Where Can You Buy Japanese Workwear? (Popular Shopping Spots)

■ Japanese Workwear Specialty Stores

Many foreign tourists actually visit specialty workwear shops during their stay in Japan.

Big Uniform (Ueno, Tokyo)
A well-known workwear store in Ueno, Tokyo.
It is popular with foreign visitors looking for fan-equipped vests and Nikka-bokka pants.

Shibuya & Shinjuku (Tokyo)
There are long-established workwear brand shops in areas such as Shibuya and Shinjuku.

Yokohama
Stores like Workshop Knuckle Yokohama offer a wide selection of workwear and work gear.

■ Nationwide Chain Stores & Tool Shops

You can also buy workwear at chain stores that sell work clothes and tools.

These shops are located all over Japan, making them easy to visit during your travels.
This convenience is one of the biggest advantages for tourists.

■ Brand Shops & Select Stores

Traditional workwear brands (such as Toraichi) offer high-quality Japanese workwear.

Some products are sold through official websites or physical brand stores in Japan.
(Please note: some stores only ship domestically within Japan.)

Important Note:
Some high-performance workwear items may not be available for international shipping.
When purchasing in-store, it is recommended to ask the staff about overseas shipping options.

Expanding Possibilities: Experience Tourism in Japan × Rental Car Travel

Inbound tourism in Japan is shifting from simple sightseeing to experience-based travel.
More and more visitors are looking for hands-on activities and unique cultural experiences rather than just famous landmarks.

For example:

Driving around cities like Tokyo and Osaka by rental car while visiting workwear specialty shops
This allows travelers to explore different neighborhoods freely and shop for Japanese workwear at their own pace.

Trips that combine local craftsmanship experiences with workwear shopping
Some travelers enjoy pairing factory tours or hands-on workshops with purchasing authentic Japanese workwear.

Posting SNS photos wearing workwear at factories or during artisan experiences
Wearing Japanese workwear and sharing the experience on social media adds extra value and memorability to the trip.

This style of travel perfectly balances freedom of movement with high-value travel experiences.

Enjoy a Unique Travel Experience with ASAHI MOTORS’ Rental Cars for Foreign Tourists

ASAHI MOTORS provides the following support for international visitors to Japan:

English-speaking staff and reservation support
Easy communication and smooth booking for foreign customers.

Airport pickup service
Convenient transfers directly from the airport.

Rental cars that allow flexible sightseeing
Explore cities and regional areas without relying on fixed public transport schedules.

Short-term and long-term rental plans
Flexible options to match your travel schedule.

With a rental car, you can easily travel at your own pace to workwear shops in Ueno, Tokyo, as well as specialty stores and experience spots across Japan.

Conclusion

Japanese workwear is becoming increasingly popular among foreign tourists for its functionality, unique style, and experience value.
In addition to answering the question, “Where can I buy Japanese workwear in Japan?” this article has introduced several real places, including specialty stores, chain shops, and brand stores.

By using ASAHI MOTORS’ rental cars, you can freely explore Japan while discovering these “story-rich” Japanese products.
Why not add Japanese workwear shopping to your travel itinerary and enjoy a truly unique travel experience?

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